With 15+ years of experience leading marketing for global brands, I’ve delivered growth and engagement across sectors including airline, cruise, hospitality, retail, consumer goods, and education. My work blends strategy and execution — from brand and digital campaigns to performance marketing and loyalty.
I lead integrated, data-driven teams and empower them to deliver results across platforms and channels. Whether scaling omni-channel campaigns, optimizing through analytics, or mentoring talent, I align marketing with business goals, customer value, and long-term brand growth.
MARKETING LEADERSHIP ACROSS INDUSTRIES
2021 – Present
Senior Head of Marketing & Brand
International Schools Partnership
Spearhead the marketing and brand strategy across North America, overseeing a portfolio of schools in North America. Provide direction, governance, and prioritization across digital, brand, and lifecycle channels, acting as the strategic bridge between schools, regional leadership, and central teams. Own regional planning and budget oversight while setting direction across web, CRM, and organic channels. Established brand governance frameworks and transitioned the team from reactive execution to a scalable operating model, while mentoring regional and school teams to build in-house capability and advising senior leadership on market insights, priorities, and resource allocation.
2021
Director of Performance Strategy
Reprise Digital
Led performance marketing strategy for enterprise clients, managing a team across social, influencer, and content channels. Developed full-funnel frameworks that improved ROAS by 25%. Partnered with creative and analytics to deliver conversion-driven campaigns and supported new business wins through strategic pitch leadership.
2019 – 2021
Associate Director of Digital Marketing
The Canadian Press
Owned digital marketing and communications strategy across paid, owned, and earned channels to drive B2B lead generation and subscription growth. Collaborated with sales to align messaging and campaign execution. Launched a new digital asset platform and led content and SEO initiatives that lifted organic traffic by 40%.
2019
Marketing Manager
Grand & Toy
Revamped loyalty program and led CRM communications to improve retention, segmentation, and campaign performance. Delivered an 18% increase in repeat purchases through targeted offers and upsell strategies. Optimized marketing-sourced revenue tracking and CRM workflows in partnership with sales and product teams.
2015 – 2018
CRM Lead
Cathay Pacific Airways
Directed global loyalty program communications and lifecycle marketing strategy for Marco Polo Club. Managed integrated campaign execution across email, mobile, web, and in-flight channels. Drove premium booking growth through regional alignment, content strategy, and program-wide engagement enhancements.
2014
Marketing Manager
The Peninsula Hotel
Oversaw digital content and e-commerce strategy during website relaunch. Managed campaign development, SEO, and social media performance to support new product and event marketing.
2014
Marketing Manager
Royal Caribbean Cruises
Directed brand launch strategy in Asia Pacific, executing across ATL/BTL, digital, and trade marketing. Managed launch events, press communications, and cross-channel assets to drive awareness and demand.
2012 – 2014
Marketing Manager
Servcorp
Led strategic marketing planning, budgeting, and campaign execution across digital, event, and advertising channels. Owned CRM strategy and regional content development to support lead generation and client acquisition.
EDUCATION
2010-2012
BSc Management
LSE
Courses: Marketing, Sociology, Psychology, Organizational Theory, Strategy, Accounting, Managerial Economics, Management Science Method