ABOUT THE PROJECT

Developed a personalized eSolus designed to create emotional connections with members by highlighting their milestones using past travel data. This initiative achieved a 90% CTOR, marking the highest engagement figures and receiving positive feedback from members.

• membership joint date
• number of year as a member
• most traveled destinations
• number of miles flown and equivalent to number of time around the globe
• number of hours in the air

COMPANY

Cathay Pacific Airways